Coming from a journalism background, my career has always been rooted in the power of storytelling, communication, and audience engagement.
In 2016, I took a leap into the digital marketing world by joining Megrisoft, a company that has been shaping the industry for over 33 years now. What started as a transition into branding soon became a passion for brands—crafting identities, building narratives, and helping businesses.
The Shift: From Journalism to Brand Strategy
Journalism taught me the importance of research, credibility, and impactful storytelling—qualities that are just as essential in branding. Moving from reporting and content creation to strategic brand development was a learning for me. Still, it gave me a fresh perspective on how brands communicate, connect, and build trust with their audiences.
At Megrisoft, I quickly realized that branding isn’t just about visuals or marketing—it’s about creating a consistent, authentic, and engaging story that people resonate with. My background in journalism helped me approach brand-building with a content mindset, focusing on stories that evoke emotion and drive action.
Challenges and Growth in the Digital Space
When I joined in 2016, the digital landscape was already evolving rapidly. The biggest challenge was adapting to the algorithms, consumer behaviour shifts, and emerging platforms. Unlike traditional media, digital branding requires constant adaptation—what worked yesterday might not work tomorrow.
From the early days of keyword stuffing and directory submissions to the sophisticated AI-driven algorithms of today, I have continuously evolved with the dynamic landscape of SEO. Over the years, I have embraced every major shift—whether it was Google’s algorithm updates, mobile-first indexing, voice search optimization, or AI-powered content strategies.
Staying ahead meant constantly learning, testing, and adapting to new tools, trends, and technologies. By focusing on quality content, user experience, ethical link-building, and data-driven strategies, I have ensured that SEO remains about rankings and delivers real value to businesses and their audiences.
One of my key challenges was helping brands differentiate themselves in an increasingly crowded online space through trial, innovation, and a lot of learning, I realized that the heart of successful branding lies in authenticity, audience point of view, and delivering real value.
The Megrisoft Impact: A Thriving Environment for Creativity
Working at Megrisoft has been an incredible journey. The company’s commitment to innovation, inclusivity, and empowering women in leadership has made it a thriving environment for creativity and growth. Over the years, I have had the opportunity to work on global campaigns, collaborate with brilliant minds, and shape the branding strategies of businesses across industries.
The Future: Branding in the AI Era
As we step into a new era of branding, the next significant shift will be AI-powered personalization, immersive brand experiences, and deeper consumer engagement. Content-driven branding will continue to be a key differentiator, and my journalism roots will always remind me that authentic storytelling is the backbone of trust and brand loyalty.
As we celebrate 33 years of Megrisoft, I am more excited than ever to embrace new challenges, innovative strategies, and the future of digital branding.
My journey from journalism to brand strategy has transformed, and I look forward to helping brands tell their stories, create impact, and thrive in the ever-evolving digital world.
To anyone looking to transition into branding—embrace change, keep learning, and always tell stories that matter!